Polish Beef is the first collective brand established by Polish cattle farmers and meat processors. Its mission is to promote high-quality beef produced responsibly — with respect for animal welfare, the environment, and the evolving expectations of modern consumers.
With approximately 85% of domestic beef production exported, Polish Beef is a product of strategic international importance. A unified national brand is crucial to stand out in the global market, foster recognition, and build trust among consumers across Europe and beyond.
This initiative is part of the „Polish Beef 2030” strategy — a long-term development plan for the sector. It addresses key industry challenges, including:
Only certified, sustainably produced beef that meets clearly defined quality, welfare, and environmental standards is offered under the Polish Beef brand.
Polish Beef under the Quality Meat Program
Reliable standards from farm to fork
QMP is a Polish, independently monitored system aligned with EU regulations and built as a practical model of responsible and modern meat production.
What defines Polish Beef?
Comes from farms that prioritize animal welfare
Produced through controlled feeding and expert veterinary care
Features a fully transparent and traceable supply chain
Meets strict food safety and quality standards
Praised for its flavor, tenderness, and nutritional value
Produced according to sustainable development principles
Provides fair conditions for farmers and processors
Provides fair conditions for farmers and processors
